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Master S Mastering Globalization of Business

Master S Mastering Globalization of Business

Master S   Mastering Globalization of Business

18 470 Тг.

  • В наличии
  • Код: 9781403921499
Master S   Mastering Globalization of Business
Master S Mastering Globalization of BusinessВ наличии
18 470 Тг.
Купить
+7771977-77-76
  • +7701197-19-66
  • +7717270-58-21
+7771977-77-76
  • +7701197-19-66
  • +7717270-58-21
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ISBN: 1403921490
ISBN-13(EAN): 9781403921499
ISBN: 1-403-92149-0
ISBN-13(EAN): 978-1-403-92149-9
Обложка/Формат: Paperback
Страницы: 256
Вес: 0.334 кг.
Дата издания: 18.05.2004
Серия: Palgrave masters series (business)
Язык: ENG
Иллюстрации: Biography
Размер: 233 x 162 x 12
Читательская аудитория: Tertiary education (us: college)
Рейтинг:     
Поставляется из: Германии
Описание: The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late twentieth and early twenty first century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding. 
Описание: Cartwright provides a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. 
Дополнительное описание: Кол-во стр.: 256
Формат: 240 x 156
Дата издания: 2004
Страна : UK
Круг читателей: academic, specialist; research, professional
Вес: 328
Серия : Palgrave Masters Series (Business)
Информация для заказа
  • Цена: 18 470 Тг.